MyFitnessPal

I had the immense honor of working on overhauling the MyFitnessPal homepage and supplemental branding graphics. The marriage of photography along with the food-inspired color palette and illustrations really makes this project unique.

  • Role UI/UX, Illustration, Brand Strategy Writer, Iconography
  • For OrangeYouGlad

MyFitnessPal got App of the Day on the App Store, giving another to highlight the new branding.

I created a grid to ensure consistency with all of the icons, even at an impossibly small size.

I created the bottom blue band to hold all of the menu items - highlighting quick action functionality for the user.

As a long-time user of the app, I felt really honored to be working on improving it for all users.